SXSW 2024: The Transition Generation
A long and exciting adventure trip with no specific destination is over. Here comes the final SXSW Recap from Alex Turtschan, Director Innovation Mediaplus.
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SXSW 2024: Addressing the Consumers of Tomorrow
Addressing the Consumers of Tomorrow: Day 5 of SXSW 2024 was all about the shifts in consumer behaviour at macro and micro levels; as well as possible solutions for how business leaders can and should respond.
SXSW 2024: Monday’s Tech Roundup
Despite the ever-expanding range of topics and content, SXSW Interactive is still a tech conference at heart. The biggest buzz in tech at this year’s conference is (obviously) AI, but spatial computing and its potential use cases, from mixed reality productivity to VR experiences, are a close second.
SXSW 2023 Day 5: Brand Science
Last recap daily for SXSW 2023 with a couple of great sessions on marketing and pretty pictures from space! Today was all about brand science, the future of marketing and advertising.
SXSW 2023 Day 4: Thinking about the future
When dealing with innovation – and that word gets thrown around a lot at conferences like SXSW – you need a certain level of resilience towards frustration. Most people, when being confronted with something new, tend to be dismissed about it. Most innovations don’t have immediate world-changing effects. Nor personal relevance for everybody. And often they are hard to grasp and easily dismissed.
SXSW 2023 Day 3: The Ketchup is out of the Bottle
One particularly enjoyable aspect of SXSW conference is the immense diversity of topics covered in its program. Technology, business, marketing, design, entertainment, healthcare, politics, psychedelic drugs – there’s a lot of everything. Things get even more enjoyable, when you realize that despite the often fundamentally different backgrounds of speakers and industries, certain challenges are the same.
SXSW 2023 Day 2: Convergence points
Duality is a major theme at SXSW, down to its programming, speakers and organisation. Tech and business meet entertainment and arts: A-List celebrities and highly specialized niche experts.
SXSW 2023 Day 1: The Importance of Storytelling
Country music is deeply connected to the city of Austin, Texas. And no genre of music does better short form storytelling than country. Love, heartbreak, loss. It’s more than fitting, that one of the major themes of SXSW 2023’s first day was storytelling.
SXSW 2019: the manifestation of change
The central theme of SXSW has always been change: it’s about transforming itself from its humble beginnings as a music festival in the capital of Texas into one of the world’s leading conferences on technology, marketing and innovation, and about the change of the city of Austin itself. And Austin is changing rapidly, which becomes more and more obvious the more often you return.
SXSW 2018 Preview
On the face of it, the SXSW is a pretty poor deal. You spend 12 hours on a plane and then rush around downtown Austin with 30,000 other lunatics for a week to listen to lectures and panels in air-conditioned 80s-style conference rooms. Doesn’t sound very inspiring. For me, the conference is nevertheless one of the absolute highlights of the year, because you’d be hard pressed to find a higher concentration of excellent speakers on current trends in the digital world. Read about the topics and lectures I am particularly looking forward to below.
